Red Herring CMO 2007 is an exclusive gathering of CMOs and marketers. It will bring together 200-250 CMOs, senior marketing executives, and marketing experts from the technology and communications industries.
Enlightening Case Studies:
Deepak Advani,
Senior VP & CMO, Lenovo,
talks about the challenge of
marketing two sub-brands
underneath a master brand
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|  | The DNA of the new CMO |
| | Low budget marketing programs with impact |
| | Innovation and the Marketing Budget |
| | Art of Scientific Marketing |
| | Web 2.0: the Next Frontier |
| | On-shore Turbulence from Powerful Off-Shore Forces |
| | Perpetual Technology Innovators: How They Stay Relevant and Robust |
| | Marketing Performance Measurement: Show your worth |
| | Evolution of Technology and Communications Marketing: what we can learn from consumer goods marketing. |
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